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Sequential Brands Group Announces Expanded Distribution for Ellen Tracy and Launch of Spring Ad Campaign

  • Spring 2015 Print & Digital Media Campaign Unveiled featuring Paula Patton
  • Original Video Documentary - WOMEN-HYPHENATED – Launched in Partnership with Yahoo

NEW YORK, March 5, 2015 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG), ("Sequential" or the "Company"), announced today several new initiatives for Ellen Tracy including the launch of a global marketing campaign celebrating the brand's 65th Anniversary and women's work in the world, and expanded distribution in key categories including sportswear in better department and online retail stores.

Ellen Tracy presents Paul Patton Spring 2015


A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=31199

To mark its 65th Anniversary, the legendary fashion brand in partnership with Yahoo and brand ambassador Paula Patton, developed an original video documentary, WOMEN-HYPHENATED, which explores the unique challenges, rewards, and universal truths of the modern woman in the modern world. Highlighting three "hyphenated" women from diverse backgrounds, the documentary features candid interviews with President at Nickelodeon Networks Group Cyma Zarghami, bestselling author, writer and radio commentator Sandra Tsing Loh, and registered nurse, midwife and owner of Art of Nursing Care Inc. Amy Tinney.

The documentary was previewed Wednesday evening during a private rooftop reception hosted by Patton in New York City and premieres globally today at Yahoo Screen: screen.yahoo.com/women-hyphenated.

Ellen Tracy also unveiled its Spring 2015 print campaign, which features Patton in a pictorial representation of today's multi-hyphenate working woman. The campaign creatively captures a day in the life, from cooking breakfast and getting around the city to brunch with friends and an evening out on the town.

Coinciding with the release of the marketing campaign, elevated product including sportswear, coats and dresses launched in better department stores and online.

"Since its inception, Ellen Tracy has been the brand of choice for women's work wear," said Rick Platt, Group President at Sequential Brands Group. "We are proud that Ellen Tracy product can be found at leading retailers including Lord and Taylor, Nordstrom, Macy's and House of Fraser with more to come in the future."

Jameel Spencer, Chief Marketing Officer, Sequential Brands Group added, "We were thrilled to create a new approach to marketing the Ellen Tracy brand through an incredible partnership with Paula Patton and Yahoo! where we can highlight the heritage of the brand by story-telling to an active audience of multifaceted women through new media channels."

Ellen Tracy is a women's lifestyle brand with products designed, manufactured and distributed by world-class companies including Global Brands Group, G-III and Komar.

For more information, visit ellentracy.com or follow on Twitter/Facebook @EllenTracyNY

ABOUT SEQUENTIAL BRANDS GROUP, INC.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and lifestyle categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories.

For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

CONTACT: Media Contact: Sequential Brands Group Jaime Cassavechia (212) 518-4771 x. 108 jcassavechia@sbg-ny.com

Source:Sequential Brands Group