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The MSR Group Awards Rabobank, N.A. Highest in Customer Advocacy for the Western Region

Rabobank, N.A. is the Recipient of the 2014 APECS® Customer Advocacy Award, Western Region Based on Results From The MSR Group's National Consumer Banking Study.

OMAHA, Neb., March 5, 2015 (GLOBE NEWSWIRE) -- The MSR Group today announced that Rabobank, N.A. is the recipient of its 2014 APECS® Customer Advocacy Award, Western Region for the second consecutive year.

This award is given to the client retail banking organization receiving the highest Net Advocacy Rating (NAR®) among its customers within their respective region. To qualify as a potential recipient, clients must have achieved a rating significantly higher than the national average and rank highest among all APECS® clients. Rabobank posted a 2014 Net Advocacy Rating twelve percent higher than the 2014 APECS® National Average. Rabobank's rating is significantly higher than many of the nation's largest banks, including Bank of America, Chase, US Bank and Wells Fargo. Net Advocacy Rating (NAR®) is one of the strongest indicators of customer retention and increased revenue for financial institutions.

"We are honored to be receiving this recognition for the second year in a row." said Anker Fanoe, director of retail and business banking for Rabobank, N.A. "Our bankers are truly committed to understanding our customers' needs and creating a consistently positive banking experience for them. This achievement is a testament to their continued dedication to providing high-quality, personalized service."

Ratings are based on results from The MSR Group's National Consumer Banking Survey, which collects feedback on customer satisfaction and advocacy for more than 100 banks and credit unions. To ensure accurate benchmark comparisons for clients, a stratified random sampling of retail banking consumers is conducted each quarter, gathering feedback on consumers' banking experiences within each of four quadrants across the US. This rolling tracking study interviews 2,400 retail banking consumers annually.

"Rabobank remains committed to providing the best possible experience for their customers," said Joel Vaslow, Chief Operating Officer of The MSR Group. "APECS® allows Rabobank to monitor and maintain customer service levels through periods of operational change. APECS® also allows Rabobank to drive great experiences across channels, across products, and across customer types."

Rabobank N.A. is a premier California community bank known for personalized service and its wide range of banking, lending and wealth-management offerings for individual, business, and food and agribusiness clients. Headquartered in Roseville, Calif., and with more than $14 billion in assets, the bank's 119 branches, multi-function ATMs, and innovative online and mobile banking services empower customers to bank when, where and how they want. Rabobank's 1,700 employees take pride in helping to improve their communities personally and professionally.

The MSR Group is a nationally recognized full-service market research company. Located in Omaha, Nebraska, The MSR Group offers a full complement of quantitative and qualitative methodologies across the financial, retail, advertising and agricultural industries. The firm's proprietary APECS® System specializes in providing "real-time" voice of the customer research for financial institutions.

CONTACT: Joel Vaslow Chief Operating Officer PHONE: 402.392.0755 E-MAIL: vaslow@theMSRgroup.com

Source:The MSR Group