Hiring CDOs could be one factor that has led to increased digital revenues for major companies like Gannett and BBC, Mathison said.
For example: BBC Worldwide's digital revenue rose from less than 3 percent to about 13 percent during the 2010 to 2014 term of CDO Daniel Heaf, according to drum.com. (For it's part, the BBC said its digital growth was a team effort, and that it no longer has a CDO.)
Gannett's adjusted fourth-quarter net income for 2014 rose 54 percent as its broadcasting and digital units generated higher sales and profits, USA Today reported. Gannett did not respond to requests for comment.
As far as salaries go, while CDOs may not be as well-paid as some of their executive peers, they're still handsomely rewarded.
The salaries for CDOs roughly fall in the broad $250,000 to $750,000 range, Mathison said, depending on the type of company.
While Rachel Haot, CDO for New York state could be earning nearly $125,000 annually, the CDO for an entire country could be making between $500,000 and $750,000, said Mathison. (The New York CDO office did not returns calls for comment.)
In the media industry, a CDO's salary could be between $300,000 and $750,000, whereas a banking-sector CDO could be earning more than $1 million annually, Mathison said
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