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Will Apple Watch be more than just a fad?

Apple Watch offers three collections: Apple Watch Sport, Apple Watch, and Apple Watch Edition.
Source: Apple Inc.
Apple Watch offers three collections: Apple Watch Sport, Apple Watch, and Apple Watch Edition.

My very first watch was a Casio. You know the type, the simple 80s digital square face with the blinking black numbers in a small screen. I stared at that blinking screen for hours, pressing the buttons on the side and marveling at what one could do at the simple press of a button. My father brought it back from Hong Kong in 1981, and I thought it was the bee's knees. I thought *I* was the bee's knees the next day at school.

Of course, that was just the beginning. Apparently the next year, Casio produced a new version with both a thermometer and another that could translate 1500 Japanese words into English. But those were the days when Japanese gadgetry and technology was starting to startle the world.

My next watch was a beige and red Swatch in 1984. Swatches were relatively new, and I remember the plastic wristband being avant-garde. It left a nasty sweaty rash, but it was novel nonetheless. Funny how plastic wristbands are now considered a bit cheap and tacky.

I've had a number of watches since then, some functional, some old-school wind-up, some purely for fashion.

And now I don't wear one. Why? Because the iPhone that is almost permanently fused to my fingers works perfectly well for telling the time. And that will be one of a number of challenges for Apple to make people believe they *need* a watch in addition to their phone. Time will tell.

Oh and by the way, my Casio watch is still in my drawer back home in Melbourne. The blink has gone, but the memories remain.