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Junior Achievement USA to Partner with CBS EcoMedia on Innovative Viewers to Volunteers Program

COLORADO SPRINGS, Colo., March 9, 2015 (GLOBE NEWSWIRE) -- Junior Achievement USA (JA), the nation's leading nonprofit organization dedicated to empowering young people to own their economic success, today announced it is continuing its ongoing partnership with CBS EcoMedia, as an inaugural partner of its new Viewers to Volunteers (V2V) initiative.

Viewers to Volunteers (V2V), which is being launched today at viewerstovolunteers.com, is a new digital platform that empowers consumers to support causes they care about in a simple, fun – and free! – new way. Simply by watching and reading compelling and inspiring articles and videos on their smartphones, tablets, and computers, and sharing these positive stories with others over social media, consumers direct funding to a variety of critical education, wellness, and environmental projects across the country.

"V2V will enable our existing supporters to do more to help us expand student access to JA's financial literacy, work readiness and entrepreneurship programs," said Jack E. Kosakowski, President and Chief Executive Officer of Junior Achievement USA. "It also provides a new way to involve more people in our mission of inspiring and preparing young people to succeed in the global economy."

"EcoMedia is delighted to extend our collaboration with Junior Achievement, through our new Viewers to Volunteers program," said Paul Polizzotto, EcoMedia president and founder. "By making it easy, fun, and free for everyone to give, V2V broadens JA's reach exponentially, creating a wider community of support for its important work in preparing our nation's young people to reach their potential. EcoMedia is honored to partner with Junior Achievement to help inspire the next generation of leaders and givers."

Viewers to Volunteers launches today in Los Angeles, Dallas, Twin Cities, and Philadelphia, with plans to expand to additional markets later this spring.

About Junior Achievement USA® (JA)

Junior Achievement is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA programs are delivered by corporate and community volunteers, and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness and entrepreneurship. Today, JA reaches more than 4.5 million students per year in 115 markets across the United States, with an additional 5.8 million students served by operations in 120 other countries worldwide. Visit www.ja.org for more information.

About CBS EcoMedia Inc.

EcoMedia was founded in 2002 by social entrepreneur Paul Polizzotto. The company's mission is to harness the power of the advertising dollar to make tangible, quality of life improvements in communities nationwide. In 2010, after successfully partnering on a wide range of environmental projects, EcoMedia was acquired by CBS Corporation, exponentially scaling its reach across television, radio, interactive, and publishing media.

Through EcoMedia's patent-pending EducationAd, WellnessAd, EcoAd, and Viewers to Volunteers advertising programs, national brands and local businesses provide millions of dollars in financial support to some of the nation's most effective nonprofit organizations, funding critical veterans, education, wellness, and environmental projects nationwide.

EcoMedia's innovative and proprietary business model has fundamentally altered the advertising and nonprofit landscapes, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.

EcoMedia has earned numerous awards and recognitions for its work, including the US Conference of Mayors Award for Excellence in Public Private Partnerships (2009), Edison Awards for Social Innovation and Social Impact (2012, 2013), and the Starlight Children's Foundation's "General H. Norman Schwarzkopf Leadership Award" honoring individual and organizational leaders who are doing extraordinary work to advance the common good and strengthen their communities.

Please visit ecomediacbs.com, like us at Facebook, or follow us on Twitter.

By participating in EcoMedia's EcoAd, WellnessAd, EducationAd, and Viewers to Volunteers advertising programs, EcoMedia's advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia's advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.

CONTACT: Ed Grocholski Junior Achievement USA (719) 540-6165 ed.grocholski@ja.org @JA_USA

Source:Junior Achievement USA