— This is the script of CNBC's news report for China's CCTV on March 10, Tuesday.
Welcome to CNBC Business Daily.
Apple launched its highly-anticipated Apple Watch on Monday. The new device will allow users to receive calls, communicate by tapping on the interface, and features a variety of apps promoting and measuring the wearer's health.
The company's most anticipated product in years will have an 18-hour battery life, coming with three different versions.
$349 for its aluminum Sport version, its mid-range versions in steel at $549, as well as its Apple Watch Edition in 18-carat gold, starting from $10,000.
While there's a lot of money on the line and expectations are high, concerns have been raised on these smart watches.
First, Apps on small-screen wearables. If consumers view the Apple Watch as primarily an extension of the smartphone, allowing the user to view and manage contacts, exchange messages and make mobile payments, for example, it could face the same consumer apathy that other smartwatches faced.
Apart from that, as Apple's CEO Tim Cook introduced, you can unlock your door from your Apple Watch, no room key required. You can also get directions to your hotel, check in, see reservation details, etc. However, such functions will rely very much on the tech support, which makes the watch less attractive to consumers from the emerging market.
And... you will have to charge your Apple watch everyday, as it only has 18 hours of battery life.
THE WATCH ONLY WORKS WITH AN IPHONE - 5 AND HIGHER. ANALYSTS THINK IT COUD PROVE A BIG HIT WITH APPLE LOYALISTS.
[Gene Munster, Piper Jaffray Analyst] "THERE'S OVER 400-MILLION IPHONE OWNERS OUT THERE AND IF YOU ASSUME THAT 10-20- OR 30 PERCENT OF THOSE PEOPLE BUYS ONE OF THESE WATCHES YOURE GOING TO START OT SEE SOME HUGE NUMBERS POTENTIALLY."
[Roger Federer, professional tennis player] "I DOUBT IT THAT IT'S GOING TO HAVE A BIG IMPACT ON THE SWISS WATCH INDUSTRY TO BE HONEST BECAUSE I THINK IT IS TOTALLY SEPARATE FROM EACH OTHER. IT DOES TELL TIME BUT SO DOES A PHONE. FROM THAT STANDPOINT I FIND IT INTERESTING AND AM CURIOUS TO SEE HOW IT IS."
The most expensive Apple Watch appears to be the high-end Apple Watch Edition 38mm 18-karat yellow gold case, retailing for $17000. With such a budget, what else can you buy?
You can totally get a Rolex watch, or an AP watch.
[Don Luskin, Trend Macro, Chief Investment Officer] "I've been wearing this Rolex for 25 years, I'm not gonna give it up. *jump to* 10:16:26 do you think anybody is really going to buy the 17 large? This is version 1.0, this is disposapal. You are losing that thing in 1 year, you are not going to spend $17,000 unless it's some museum collector's item. You are buying a plastic band, and you are getting rid of that when they have version 2.0 you know that."
APPLE IS COMPETING IN A CROWDED FIELD OF SMARTWATCHES WITH RIVALS SUCH AS MOTOROLA AND LG.
CCTV SMART PHONE WARS
HOWEVER, TO DATE, CONSUMERS HAVEN'T BEEN TOO EXCITED ABOUT SMARTWATCHES. ONLY 720,000 ANDROID WEAR DEVICES SHIPPED IN 2014, ACCORDING TO RESEARCH FIRM CANALYS.
The entire wearables category has a long way to go. CNBC's Qian Chen, reporting from Singapore.