Seth Goldman co-founded Honest Tea out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation's top-selling organic bottled tea and is carried by more than 100,000 outlets. In 2011, Honest Tea was acquired by the Coca-Cola Company, which has helped further the reach and impact of its mission. Honest Tea continues to deepen its relationship with Fair Trade-certified suppliers in India, China and South Africa. In 2014, Goldman was recognized by the United States Healthful Food Council with a REAL Food Innovator Award for helping change the food landscape by providing options that are healthier for both the body and the planet. Goldman and Nalebuff are the co-authors of "Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding," their first business book told in comic book form.