Tech Drivers

How Alibaba's $200M investment in Snapchat could pay off

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Alibaba's $200M investment in Snapchat

A $200 million investment by Alibaba in social network Snapchat could help the Chinese online retailer's own growth as it develops worldwide, according to one expert.

"This isn't just about an investment. Snapchat [has] tremendous reach, almost 200 million active users, and this will give Alibaba a great learning experience as they invest deeper in their own mobile services in China, the U.S. and beyond," said Jag Bath, senior vice president of product at RetailMeNot.com.