Imagine sitting at home on your tablet looking for a new coffee table for the front room. You open an app, choose the piece of furniture you like, and place it in the room to see how it looks - all on your tablet.
This is augmented reality (AR). Once the stuff of Hollywood movies, businesses from every sector are betting big on the technology to boost sales and productivity.
Augmented reality is when digital images are superimposed on to the real world, often through a headset, and an increasing number of businesses are seeing the need to use it.
"We have loads of enterprise customers who have ordered them. We're actually shipping these now. I can't name names but what I can tell you, lots of Fortune 500 companies," Kayvan Mirza, CEO and co-founder of Optinvent, told CNBC, speaking about the company's Ora Smart Glasses.
Optinvent's $949 device is aimed at the enterprise market. Demonstrations on the company's website shows a man playing golf with the Ora Smart Glasses on. In AR he can see the wind speed and distance to the hole. Mirza said companies from the warehousing and medical industries have expressed interest.