Toyota Motor has signed on as a worldwide Olympic sponsor in a long-term deal reportedly worth nearly $1 billion.
The deal runs through the 2024 Olympics.
Toyota is the first car company ever signed up by the International Olympic Committee for its top-tier TOP sponsorship program.
Toyota officials declined to reveal the financial terms of the deal but Japanese media reported the company will pay $835 million.
IOC President Thomas Bach was in Tokyo to sign the agreement with Toyota president Akio Toyoda.
Toyota becomes the third Japanese company to become a worldwide Olympic sponsor after Panasonic and Bridgestone.
The chairman of the IOC's marketing commission is Japanese IOC member Tsunekazu Takeda, who is also head of the Japanese Olympic Committee.