Social Media

An Apple-centric Modern Family episode captivates Twitter

Claire's computer becomes the hub of all the family's activities when she gets stuck at the airport and is desperate to reach Haley after a big fight. After FaceTiming with Phil and the rest of the family to help track her down, Claire quickly turns to online snooping which inevitably becomes disturbing real quick and everyone gets sucked into the online drama, on the "Modern Family" episode, “Connection Lost.”
ABC | Twentieth Century Fox

Nothing starts a buzz on Twitter quite like prime-time TV and Apple products. Naturally, ABC's hit TV-series, Modern Family, tapped into both last month.

On the last Wednesday in February, Modern Family aired an episode that was shot entirely on Apple products. titled "Connection Lost." The episode revolved around the entire extended family communicating via iPhones, iPads and a MacBook.

While Claire Dunphy sits in a Chicago airport, she uses her MacBook Pro to communicate with her family in hopes of ultimately locating her missing older daughter, Haley. The rest of the family chimes in via FaceTime to give their two cents, do a little cyber-research on Haley and generally amp Claire's anxiety up to a solid ten.

Throughout the tech-centric episode, Claire even logs into Facebook (using her fake profile under the name "Brody Kendall") and browses her daughter's social media account for clues.

Twitter users didn't seem to mind the overt product placement. When it came to emotionally-charged tweets sent during the show, the number of posts that mentioned Apple outnumbered those about the episode's characters, according to social media insights firm Mashwork.

Even with Apple gadgets aside, February did not disappoint the social media world by any means.

Super Bowl auto advertisements were the most loved category on Twitter during the game, while an ad for the soon-to-be-released "Pitch Perfect 2" was the night's most popular trailer.

Meanwhile, RadioShack's filing for bankruptcy and Jon Stewart's announcement that he was leaving "The Daily Show" left users feeling all of the feels. As expected, Fifty Shades of Grey scored big at the box office and in the Twitterverse. Interestingly, 50 percent of the 2.4 million tweets about the film came from males – not the "housewife" demographic critics expected to hear from.

And, of course, we can't forget Lady Gaga at the Oscars. Her tribute to "The Sound of Music" accounted for 10 percent of emotional tweets during the awards show, while host Neil Patrick Harris only accounted for 5 percent.

Take a look at the infographic below for some more insight on what had Twitter users buzzing.