MIAMI, March 16, 2015 (GLOBE NEWSWIRE) -- AIRE Radio Networks, a division of Spanish Broadcasting System (Nasdaq:SBSA), today announced it is hosting an official SXSW showcase "La Casa de la Música," a three day house party that will feature the latest in up and coming Latin music talent.
La Casa de la Música will be held from 8:00 pm CT to 2:00 am CT every night from March 18-20, 2015 at the Half Step, 75 ½ Rainey Street, Austin, TX.
The artist lineup at La Casa de la Música includes headline acts Danay Suarez, Mexican Institute of Sound and Toy Selectah and Bomba Estereo, SBS's own DJ Kazzanova as well as over twenty other exciting artists. SXSW attendees are welcome to enjoy three nights of exciting live shows and food and libations will also be offered throughout La Casa de la Música.
"SXSW has become increasingly recognized around the world as one of the premier creative platforms for what's next in music, film, and interactivity," said Jack Hobbs, Executive Vice President of AIRE Radio Networks. "This year AIRE has assembled a robust lineup of some of tomorrow's brightest Latino music stars, who will all be performing under the same roof during a three day house party. We welcome all SXSW attendees to stop by the Half Step and enjoy a vibrant atmosphere and witness the future of Latin music."
"Though US Hispanics share a language, our millennial consumer is a mosaic of different cultures and communities. SBS & AIRE Radio Networks' objective @ the 2015 SXSW La Casa De La Música is to deliver organic connections to Hispanic consumers through a unique 3 day experiential platform featuring the latest Latin music and millennial influencers," said Stephen Hobbs, Vice President of Entertainment at SBS. "Our 2nd year partnership with SXSW underlines the fact that we recognize SXAmericas as the intersection where new ideas, experiences, technology and culture meet."
AIRE Radio Networks is an Official sponsor of SXSW. Joining AIRE at La Casa de la Música will be O'Reilly Auto Parts.
La Casa de la Música
Wednesday, March 18, 2015| 8:00 pm CT – 2:00 am CT
Headline Act: Danay Suarez
Performers Include: El B, Eptos Uno, La Banda Baston, Mike Diaz, Alvaro Diaz, Serko Fu and Morenito de Fuego, and DJ Kazzanova
Thursday, March 19, 2015| 8:00 pm CT – 2:00 am CT
Headline Act: Mexican Institute of Sound and Toy Selectah
Performers Include: MLKMN, El Dusty, Sick Morrison, Kali Uchis, King Lil G, Kehlani, Kap G and DJ Kazzanova
Friday, March 20, 2015| 8:00 pm CT – 2:00 am CT
Headline Act: Bomba Estereo
Performers Include: La Sabrosura Dura, Raquel Sofia, Lil Debbie, Shifta, and Kranium
For more details about films, musical showcases and parties as part of SXAmericas 2015 visit: http://sxsw.com/sxamericas.
Share and follow using hashtag #LAMUSICASXSW15
About AIRE Radio Networks
AIRE Radio Networks is a minority certified division of Spanish Broadcasting System (Nasdaq:SBSA), the largest publicly traded Hispanic-controlled media and entertainment company in the U.S. AIRE Radio Networks is comprised of top-rated stations and shows attracting a broad range of quality listeners allowing advertisers to efficiently reach their target audience. AIRE Radio Networks currently covers 88% of the coveted U.S. Hispanic market with over 103 affiliate radio stations, each of our targeted networks reach 13.5 million listeners in an average week in more than 35 markets including 19 of the top 20. AIRE Radio Networks programs include radio's best DJ Alex Sensation and his La Mezcla con Alex Sensation; celebrated self-renovation expert Dr. Cesar Lozano and his Por el Placer de Vivir con Cesar Lozano; radio personality Chiquilin with his show El Chickilin por la mañana, Erica Vidrio and her Potrancazo Mix, and highly rated Alonso Romero a.k.a "El Ratón" with his El Raton's Show, plus 24-Hour music formats La Raza; Tropical, and Latino Pop/AC.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns 20 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 88% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns 21 bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.
About SXSW Music
The South by Southwest® Music and Media Conference (SXSW®) is a six-day event held every March in Austin. The conference offers unmatched access to ideas and global viewpoints on an increasingly borderless industry. It aims to educate and inspire musicians and professionals alike, with sessions attended by 28,000 registrants and showcasing artists. A large multi-industry trade show exhibition, Music Gear Expo and daytime stage performances round out the day while evenings are devoted to the SXSW Music Festival, which showcases over 2,100 acts ranging from the unsigned to the iconic. The 2015 event takes place March 17 - 22 2015. For more information, please visit sxsw.com.
CONTACT: AIRE Radio Networks firstname.lastname@example.orgSource:Spanish Broadcasting System, Inc.