Urban Cultivator Celebrates the Launch of its Living Produce Aisle

VANCOUVER, BC, March 20, 2015 (GLOBE NEWSWIRE) -- Urban Cultivator, the makers of the fully automated indoor growing appliances that produce live herbs and microgreens, launched the first Living Produce Aisle in Vancouver, British Columbia. The Living Produce Aisle is a brick-and-mortar store that combines a local grocer, smoothie & salad bar, and Urban Cultivator appliances, bringing healthy food options and sustainability to the local neighborhood. The company's newest project, the Living Produce Aisle, grows greens on-location in Urban Cultivator appliances, which enables harvest at the time of consumption.


Additionally available in our new, Living Produce Aisle concept store will be a variety of live herbs and microgreens, including arugula, wheatgrass, and sunflower shoots, which are available for purchase or to be added into smoothies and salads.

Consumers worldwide are increasingly seeking out organic and healthy food, which is validated by the growth of farmer's markets and farm-to-table food trends globally. The goal of the Living Produce Aisle aligns with health-conscious consumers and aims to educate on all of the benefits that live greens offer.

"The Living Produce Aisle, located in the heart of Vancouver, is fueling the locavore revolution," states Urban Cultivator Founder and Chief Executive Officer, Tarren Wolfe, "Our objective is to open Living Produce Aisle franchises worldwide, so that we may educate people on the many benefits of harvesting live greens compared to pre-cut herbs and microgreens. In most cases, within 24 hours of plucking the live green, half of the nutritional value is lost. The Living Produce Aisle affords communities greens at peak nutrition and reduces the carbon footprint of unnecessary food transport."

The Living Produce Aisle located in Vancouver, British Columbia is just the first of many franchise storefronts to come. As the global trend shifts toward adopting a rich leafy diet, the company is in negotiations to open several franchises across the globe.

Frank Terzo, Chief Executive Officer and Director of Urban Hydroponics, the company which has signed an agreement to merge with Urban Cultivator states, "We are excited about the growth prospects of the new Living Produce Aisle offering. This new franchise opportunity proves that management is developing new ways to create additional revenue streams."

The first Living Produce Aisle is located in Yaletown in Vancouver, British Columbia, at 1168 Hamilton Street. It is open from 8:00am to 8:00pm from Monday to Saturday, and 9:00am to 7:00pm on Sundays.

For more information on Living Produce Aisle, please visit:

Website -- livingproduceaisle.com

Twitter --@LPAyvr

Facebook -- /LivingProduceAisle

Instagram -- @LivingProduceAisle

Urban Cultivator

Founded in 2010, Urban Cultivator is a British Columbia-based manufacturer of high quality, fully automated indoor growing appliances that allow year-round growing of herbs, micro-greens, flowers and vegetables. The "Urban Cultivator™" appliances feature an automated control center to ensure that greens get precisely the right amount of water and light, while onboard fans control humidity and air circulation. The Urban Cultivator comes in a residential model and a commercial size application for restaurants. The commercial scale Urban Cultivator is used by world-renowned chefs such as Martha Stewart, Ned Bell, Susur Lee and David Bouley. It is also used at top restaurants and hotels in the world including the Four Seasons, The Fairmont and Bouley Botanical. To learn more please visit http://www.urbancultivator.net.

On October 3, 2014, Urban Cultivator Inc. along with its sister companies, B.C. Northern Lights Enterprises Ltd. and W3 Metals Inc., signed a binding letter of intent to merge with Urban Hydroponics Inc., (OTCQB: URHY) a Nevada corporation. Pursuant to the terms of the LOI and an earlier non-binding term sheet, Urban Hydroponics Inc. has made working capital bridge loans to the target companies totaling $1,000,000 in anticipation of the closing of the merger. For further information about this proposed merger, please see http://www.prweb.com/releases/2014/11/prweb12292644.htm and the Urban Hydroponics, Inc. current report on Form 8-K filed with the Securities and Exchange Commission on October 28, 2014.

Urban Hydroponics, Inc.

Urban Hydroponics, Inc. (formerly known as Placer Del Mar, Ltd.) was incorporated in Nevada on May 13, 2005 for the purpose of mining and mineral exploration. In June 2013 the Company ceased its mining exploration activities to refocus its business objectives on seeking a business combination with a private entity whose business would present an opportunity for the Company's shareholders. Since that time the Company has been a "shell company" as such term is defined under the federal securities laws. Frank Terzo is currently the Company's sole officer and director. Urban Hydroponics, Inc. can make no assurances that the proposed merger with the Urban Cultivator companies will be completed.

Press contact:

Media Relations/Investor Relations

Nathan Kappus

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A photo accompanying this release is available at:

Source:Urban Hydroponics, Inc.