It's a new take on the old-fashioned cocktail. It's called Palcohol, and it's got lawmakers and parents alike up in arms.
Palcohol is simply alcohol in powdered form that needs 6 ounces of water, juice or soda to create a spiked drink. The product's recent clearance for sale by the Alcohol and Tobacco Tax and Trade Bureau (TTB) has many in the public worried that misuse and abuse is bound to happen. A frequently cited worry is that some people could easily sneaking it into venues where alcohol isn't permitted, use it to spike drinks at public venues, and the potential that minors can gain access to it.
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Creator Mark Phillips, however, disagrees.
"It has so many innovative uses across so many different industries like in medicine, in the military, in aviation, in manufacturing, and commercial uses," Phillips told CNBC's "On the Money" in an interview. "It's a revolutionary product that can solve a lot of problems, save a lot of weight in shipping, and thus reduce the carbon footprint."
As an active sportsman, Phillips says he thought of powdered alcohol as a way to have a drink after hiking without the weight of liquor bottles. He believes the criticisms about the product are overblown, and that critics may be missing both Palcohol's objective and potential.