Touchpoint Metrics Announces McorpCX: New Business Name Reflects Continued Focus on and Growth of Customer Experience (CX) Sector

San Francisco, CA, March 23, 2015 (GLOBE NEWSWIRE) -- Customer experience solutions company Touchpoint Metrics (OTCQB:TPOI) announced today that it is uniting its MCorp Consulting and Touchpoint Metrics brands under the name McorpCX.

"For our company, our customers and strategic partners, a better customer experience is everything - and our name change reflects this focus," stated Michael Hinshaw, CEO of Touchpoint Metrics. "This re-branding and the launch of our new website ( reflect our continued commitment to defining and improving customer experience, and our expertise at driving the innovation and insights needed to shape the future for customer-centric companies in today's omni-channel, digital customer experience driven world."

The McorpCX brand reflects a milestone in the fast-paced evolution of the customer experience (CX) industry, where separating the services and tools that enable customer experience management no longer makes sense. McorpCX represents the combined set of business services and technology-enabled capabilities offered to clients and partners to help them better win, serve, and retain their customers through customer experience improvement and transformation.

"We are thrilled to unite under a single name that spotlights our expertise and focus on customer experience. Many of our clients already leverage both our consulting services and our technology solutions", said Lynn Davison, COO of McorpCX. "Now, under a single brand name and website, it will be much easier to communicate and seamlessly deliver across all of our capabilities to current and future clients and partners."

The company's capabilities build on over a decade of CX expertise and an integrated, end-to-end approach to helping organizations of all sizes better understand customer perceptions, plan for and design innovative experiences to better meet customer needs. McorpCX also supports the management of customer experience through organizational design and ongoing CX monitoring and measurement. The company will continue trading as Touchpoint Metrics under the symbol TPOI.

About McorpCX
McorpCX ( is a leading customer experience services company delivering consulting and technology solutions to customer-centric organizations since 2002. Our practical approach has led to measurable growth, deeper engagement, and better business outcomes for fast-growth market leaders and the Fortune 100.

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CONTACT: General Information: 1-866-526-2655 toll free in the U.S., or +1-415-526-2655 Media: Denise Marshall at 1-415-938-8100, Ext. 706 Investors: Andrew Barwicki at 516-662-9461

Source:Touchpoint Metrics