The tech giant said in a blog post last week that it will be starting a small trial for the ad-tracking service among Google Fiber users in Kansas City, Kan., and Kansas City, Mo. Advertisers will be able to gauge how many times an ad has been watched in homes that use the Google Fiber service from data collected from its set-top boxes.
The post says: "Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (eg, sports or news), or viewing history. You can opt out of seeing ads that are based on viewing history from the Fiber TV settings."
These advertisements will show during existing ad breaks, along with national ads, on live TV and DVR-recorded programs, according to Adweek.
If you DVR a program on Sunday night but don't watch it until Thursday, ads appropriate for that day will replace older ads. The trial begins within the next few weeks, Google said.