If crowdfunding has anything to do with it, exercise fanatics may soon bug out over a new snack.
Crobar, a new protein bar launched on Kickstarter last week by marathon runner Christine Spliid, is an all-natural bar promises nine essential amino acids, 10 grams of protein and three times the iron and five times the magnesium of beef.
The catch? It's made with crickets. (Tweet this)
The crowdfunding project has already reached a third of its $15,000 goal. If funded, Crobar would become the first cricket bar to be sold in the UK, according to Mashable.
The bar is made from cricket flour, nuts, seeds and dates. Spliid, an entrepreneur, says the crickets were only fed fruits and vegetables, to give them a nuttier taste, and the brand will be gluten-free, dairy-free, sugar-free and free of GMOs.
Adventurous eaters with a shellfish allergy should be careful of cricket-laced food. Crickets are arthropods, just like shrimp, crab and lobster, and could cause an allergic reaction.
"Many people across the world already eat insects," said Dr. Christian Borgemeister, an entomologist and supporter of Spliid's campaign. "Insects are certainly environmentally much more benign than the way we produce normal meat, livestock meat, especially beef, at present."
Spliid's Kickstarter claims that crickets, when compared to cattle, produce 80 times less methane and require a fraction of the food.
Crobar is not the first cricket bar to launch on Kickstarter. In 2012, Pat Crowley campaigned to create Chapul Bars and received $16,000 in pledges. A year later, Gabi Lewis and Greg Sewitz of Exo received more than $54,000 from crowdfunding their all-natural cricket bars.
"It's all a matter of changing perceptions and trends," Spliid boasts on her Kickstarter. "When sushi was introduced in the West 30 years ago, most people were disgusted with the idea of eating raw fish, but after the fish got wrapped with some avocado and cream cheese, people changed their minds."