Fuel in a Bottle Energy Shots Partners with National Fallen Firefighters Foundation to Support Fire Heroes

CHARLOTTE, N.C., March 24, 2015 (GLOBE NEWSWIRE) -- Fuel in a Bottle® Energy Shots, owned by BYB Brands, Inc., announced today it will partner with the National Fallen Firefighters Foundation® to sponsor programs and events that honor our nation's fallen fire heroes. This is the brand's first philanthropic sponsorship.

Through its "Fuel the Fund" campaign between Feb. 23 and Dec. 31, Fuel in a Bottle will make a donation to the Foundation, which will support important fire prevention programs. In addition, Fuel in a Bottle will assist with local fundraising events held by the National Fallen Firefighters Foundation, such as memorial stair climbs.

"Over the past 35 years, more than 4,000 firefighters have lost their lives in the line of duty," said Chief Ron Siarnicki, executive director of the National Fallen Firefighters Foundation. "With the help of Fuel in a Bottle and its valued customers, we can continue providing support to survivors, as well as programs, training and resources for fire departments to prevent these deaths and serious injuries."

Created in 1992, the National Fallen Firefighters Foundation is a 501(c)3 nonprofit organization based in Emmitsburg, Maryland. The Foundation leads a nationwide effort to honor and remember America's fallen firefighters, provide resources to assist their survivors in rebuilding their lives, and work within the fire service to reduce deaths.

As Fuel in a Bottle launches its campaign this spring, the company will also unveil new brand materials, including an updated logo, tagline, website, packaging, merchandising and in-store point-of-sale materials. The graphic refresh will feature a clean look and feel with bright colors to highlight the energy shot flavors.

"Moving into 2015, we are thrilled to launch new initiatives, including this partnership with the National Fallen Firefighters Foundation. Aligning our brand, Fuel in a Bottle Energy Shots, with the energy, focus and courage needed from first responders felt like a great opportunity for Fuel in a Bottle and our customers," said Erin Kelly, vice president of marketing and new business development for BYB Brands. "We are proud to partner with the Foundation and support its many inspiring programs and events."

Fuel in a Bottle Energy Shots are available in retail locations across the Southeast and Central U.S. A full list of locations can be found at www.fuelinabottle.com.

About Fuel in a Bottle Energy Shots

Fuel in a Bottle Energy Shots are ready-to-drink energy shots packed with B vitamins, nutrients and amino acids. The sugar-free shots come in two flavors, berry and grape, and two strengths, regular strength and extra strength. For more information, visit www.fuelinabottle.com.

About BYB Brands, Inc.

BYB Brands, Inc. is a full-service brand creation company, specializing in new and alternative beverages. In business since 2006, BYB Brands is a wholly-owned subsidiary of Coca-Cola Bottling Co. Consolidated. The company's flagship brand is Tum-E Yummies® Fruit Flavored Water Drinks. Developed in 2007, the brand is available nationally in all major channels of business and #1 in retail dollar sales in the convenience retail channel across the total U.S. (AC Nielsen). In addition, BYB Brands also owns Fuel in a Bottle Energy Shots, launched March 2012. www.bybbrands.com.

About the National Fallen Firefighters Foundation

The United States Congress created the National Fallen Firefighters Foundation to lead a nationwide effort to remember America's fallen firefighters. Since 1992, the nonprofit foundation has developed and expanded programs to honor fallen fire heroes and assist their families and coworkers. The Foundation also works closely with the U.S. Fire Administration to help prevent and reduce line-of-duty deaths and injuries. For more information on the Foundation and its programs visit www.firehero.org. You can help the National Fallen Firefighters Foundation fulfill its mission to honor the fallen, assist their survivors and work to prevent line of duty injuries and deaths by making a donation. Go to www.firehero.org/donate for details.


CONTACT: Jennie Klahre 336-553-1708 jklahre@rlfcommunications.com

Source: Fuel in a Bottle

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