"Domestically, these are all pantry brands. You're not going to see these brands at Whole Foods," Cramer said on CNBC's "Squawk on the Street." "These are brands that carry much better internationally than domestic."
Cramer made his remarks after both companies announced they would merge. Once the merger is complete, Kraft shareholders will own 49 percent of the new company, with Heinz controlling the rest. The new company will be the third-largest food company in the U.S. and the fifth-largest in the world.
Kraft's stock soared at Wednesday's open, rising nearly 33 percent. Click here to see where the stock is trading now.
"Most countries, strictly developing countries, are well behind us in terms of natural and organic," Cramer added. "This is one of those dying companies that can be reinvigorated by going to where many countries, frankly, are not as interested in health [which are] the same countries that still drink Coca-Cola, so it's a brilliant move by all involved."
Kraft had recently been under scrutiny after the company recalled more than 240,000 cases of its Macaroni & Cheese Dinners.
DISCLOSURE: Cramer's trust did not own stock in any of the companies mentioned in this article at the time of its publication.