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Infogroup Data Licensing sees Phenomenal Growth with SaaS Data Axle(R) and Bulk Update Solution

OMAHA, Neb., March 25, 2015 (GLOBE NEWSWIRE) -- Infogroup Data Licensing, the provider of a leading SaaS local data platform, Data Axle® and Business Listing Management Solution Bulk Update®, announced today it now has over 80 clients utilizing both solutions. Infogroup enhanced its offerings when it acquired GoTime in March 2012 and launched Data Axle along with Bulk Update.

"The integration with Data Axle was relatively smooth and seamless. We've noticed the new platform is more stable and love that we now get data in a structured format. Plus the Infogroup team is able to respond quicker to any issues we raise" Aldi Tjahjadi, Director of Engineering, CityGrid Media, an online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network.

"The acquisition of GoTime that led to the launch of our real-time SaaS local data platform Data Axle and Listing Management Solution Bulk Update has been a very successful venture resulting in double digit growth for our Data Licensing division," stated Mike Iaccarino, chairman & chief executive officer, Infogroup. "We now have over 80 clients utilizing both solutions which is a testament to Infogroup's success and high quality data."

"We have seen an increase of over 450% of new records being added to Data Axle and 250% in Business Listing additions, renewals and updates for Bulk Update compared to the same time last year. Seeing the evolution and growth of both solutions over the past 3 years is a great demonstration to the technology's scalability and flexibility supporting clients of all sizes, from small business to large enterprises," said Matt Higgins, vice president, Data Axle. Matt was instrumental with design and development of fulfillment and search technologies that power Data Axle while at GoTime.

"Being an original co-founder of GoTime and becoming part of Infogroup, I've been able to see the positive impact our technology has made on Infogroup's customer base and the rapid growth over the past 3 years since being acquired," said Jeffrey Khadavi, president of Infogroup Data Licensing.

Data Axle is a real-time data platform that connects clients to contextually relevant information on millions of businesses. The solution is utilized by data-driven companies such as the world's largest search engines, leading media companies, and preeminent mapping and navigation providers.

Bulk Update is a single-step solution for business listing management enabling SMBs, major brands & resellers to claim and manage their listings. Infogroup in turn works with our network of partners to distribute client listings creating location data consistency across channels reaching millions of consumers.

Infogroup's unique approach to data quality is a combination of state of the art technology integrated with human validation, setting our data apart with unparalleled data accuracy. Data for both solutions is validated and updated by our team of 400 dedicated data professionals including teleresearch, manual research and quality assurance specialists, who validate, verify and make on average 60,000 calls daily, and over 25 million calls annually to ensure the highest data accuracy.

About Infogroup Data Licensing

Infogroup Data Licensing is the leader and trusted source in providing high-value business data for clients in the search, navigation, mobile application, marketing and analytics industries. We provide real-time data that is human-verified by over 25 million calls per year and is delivered through our proprietary technology Software-As-A-Service (SaaS) Solution Data Axle™. We also help our clients with compilation of custom datasets and data verification services. For more information, please visit www.infogroupdatalicensing.com.

CONTACT: Corporate Communications Phone: 402-836-5290 Email: corporate.communications@infogroup.com

Source: Infogroup