MARYSVILLE, Ohio, March 25, 2015 (GLOBE NEWSWIRE) -- Winter snow is melting leaving many wondering how to transform their muddy yards into lush green lawns. To help homeowners this season, Scotts has launched a free mobile app that gives users step-by-step guidance on how to create a customized lawn care plan that includes personalized feeding, watering and seeding activities for an entire year.
"The connected life has extended outside the home and into your yard – just tell the app a little bit about your lawn and receive a completely personalized plan to help get the lawn you want," said Ana Dan, Director of Digital Marketing for Scotts. "With this app homeowners no longer have to guess if they are using the right products; My Lawn provides smart lawn care recommendations like when to feed, seed and water their lawn – all based on their specific lawn, climate and environment."
Leveraging the latest technology platforms, My Lawn easily allows users to measure their lawn directly from a mobile phone. There is no more guessing with this app, users will receive automated, weather-conscious recommendations when their lawn needs a feeding or seeding. My Lawn also provides a recent and forecasted precipitation gauge for proper watering recommendations. Plus, if the user misses a feeding, the app automatically adjusts the personalized plan to get him or her right back on track.
Other My Lawn features include:
- Live chat—users can directly connect to a Scotts representative
- Mulch calculator – know the right amount of mulch to lay to get maximum results
- Weed identifier – find out what is growing in the yard and how to treat pesky weeds
- Seasonally relevant lawn tips – a year's worth of gardening tips to grow and maintain a lawn
- Grass seeding projects – the app walks the user through the process with watering recommendations and timing of milestones – from early germination to seed success.
"Having a personalized lawn care plan in place is key to ensuring the best chance at getting the lawn you want," said Dan. "We tailored this app to meet the needs of homeowners across the country. My Lawn is a great way for Scotts to connect with our consumers, allowing them the opportunity to get expert advice right on their mobile device."
With more than $2.8 billion in worldwide sales, The Scotts Miracle-Gro Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., we operate Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligène® and Substral®. For additional information, visit us at www.scotts.com.
CONTACT: MEDIA CONTACT: Meghann Dowd for Scotts Meghann.Dowd@zenogroup.com 312-245-0687Source:The Scotts Miracle-Gro Company