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Urban Cultivator Wins the Highly Acclaimed "Chatelaine Institute Approved" Product Award

UVER, BC, March 25, 2015 (GLOBE NEWSWIRE) -- Chatelaine, the most popular Canadian women's lifestyle magazine, also the number one Canadian magazine in paid subscription with over 500,000 subscribers has named the Urban Cultivator Residential as a recipient of the Chatelaine Institute Approved product award, which is long regarded as a trusted symbol of quality and value. The prestigious Chatelaine Institute Approved program awards only the most extraordinary products for Canadian women.

Urban Cultivator Residential


Chatelaine readers and team of industry experts were asked to rate numerous products including the Urban Cultivator Residential based on four major categories: ease of use, value for money, quality, and remarkability. The Urban Cultivator Residential ultimately was selected as winner by scoring high in almost every category, particularly in the quality and ease of use categories. Urban Cultivator Residential is among the likes of major brands such as Kitchenaid and Garnier in the Chatelaine Institute Approved product winners' circle.

Chatelaine has become one of the most influential magazines in Canada since the release of its first issue in 1928, and ranks as the number one magazine in paid circulation in Canada. The Chatelaine Institute Approved program is established to recognize great style, home, food, and health products for Canadian women. The Chatelaine Institute Approved products are tested and withstood multiple rounds of thorough evaluation by Chatelaine readers, experts and editors and inform consumers to make smart and savvy purchases.

"Foodies and health nuts will love this concept," says Janine Falcon, founder of Beautygeeks and member of the Chatelaine panel. "It offers a bit of extra work space with its butcher-block top, and it's a great conversation starter at kitchen parties."

Urban Cultivator Residential, the first completely sustainable indoor growing appliance for residential spaces, is quickly becoming one of the most sought-after kitchen equipment in North America. Featuring automated watering, lighting, and temperature functions, it gives users the ability to grow up to four flats of greens at any given time, any time of the year. Residential owners of the Urban Cultivator are able to grow pea shoots, kale micro greens, broccoli micro greens, radish micro greens, sunflower micro greens, and many other micros that can be grown and harvested in one to two weeks. Urban Cultivator Residential can also grow all the classics; basil, arugula, wheatgrass, and lettuce.

"We are honored for our products to receive the Chatelaine Institute Approved Product Award," said Tarren Wolfe, founder and chief executive officer of Urban Cultivator, "We work hard to provide our customers with high quality products, and to have those products recognized by Chatelaine Institute acknowledges the success of our efforts."

For more information on the Chatelaine Institute Approved program award and its winners, please visit http://www.chatelaine.com/chatelaine-institute-approved-2015/.

Urban Cultivator

Founded in 2010, Urban Cultivator is a British Columbia-based manufacturer of high quality, fully automated indoor growing appliances that allow year-round growing of herbs, micro-greens, flowers and vegetables. The "Urban Cultivator™" appliances feature an automated control center to ensure that greens get precisely the right amount of water and light, while onboard fans control humidity and air circulation. The Urban Cultivator comes in a residential model and a commercial size application for restaurants. The commercial scale Urban Cultivator is used by world-renowned chefs such as Martha Stewart, Ned Bell, Susur Lee and David Bouley. It is also used at top restaurants and hotels in the world including the Four Seasons, The Fairmont and Bouley Botanical. To learn more please visit http://www.urbancultivator.net.

On October 3, 2014, Urban Cultivator Inc. along with its sister companies, B.C. Northern Lights Enterprises Ltd. and W3 Metals Inc., signed a binding letter of intent to merge with Urban Hydroponics Inc., (OTCQB: URHY) a Nevada corporation. Pursuant to the terms of the LOI and an earlier non-binding term sheet, Urban Hydroponics Inc. has made working capital bridge loans to the target companies totaling $1,000,000 in anticipation of the closing of the merger. For further information about this proposed merger, please see http://www.prweb.com/releases/2014/11/prweb12292644.htm and the Urban Hydroponics, Inc. current report on Form 8-K filed with the Securities and Exchange Commission on October 28, 2014.

Urban Hydroponics, Inc.

Urban Hydroponics, Inc. (formerly known as Placer Del Mar, Ltd.) was incorporated in Nevada on May 13, 2005 for the purpose of mining and mineral exploration. In June 2013 the Company ceased its mining exploration activities to refocus its business objectives on seeking a business combination with a private entity whose business would present an opportunity for the Company's shareholders. Since that time the Company has been a "shell company" as such term is defined under the federal securities laws. Frank Terzo is currently the Company's sole officer and director. Urban Hydroponics, Inc. can make no assurances that the proposed merger with the Urban Cultivator companies will be completed.

Press contact:

Media Relations/Investor Relations

Nathan Kappus


PR Prophets

Nathan@prprophets.com

914-837-9600

A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=31638

Source:Urban Hydroponics, Inc.