Social media companies are evolving fast. Gone are the days of just chatting to friends and uploading photos; now, in bid to capture ad dollars from traditional publishers, tech giants want to offer everything from payment services, music streaming – and even news.
Facebook, for instance, is reportedly holding talks with a number of publishers to host their news articles directly through the social media company's website, according to the The New York Times.
It comes as LinkedIn – the social media platform aimed at professionals – insists that content is king.
"I think we get lumped in with all these networks…. We actually compete with more traditional media," Penry Price, vice president of marketing solutions at LinkedIn, told CNBC in a TV interview on Wednesday, discussing how the social media company is battling against the likes of the "Economist" or "Financial Times" for advertising.