Former Serena Software Executive Carl Landers Joins Conversica as Chief Marketing Officer

FOSTER CITY, Calif., March 26, 2015 (GLOBE NEWSWIRE) -- Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales, announced today that Carl Landers has joined the company as Senior Vice President and Chief Marketing Officer. Landers will oversee all strategic, operational and financial aspects of the company's marketing efforts, including corporate marketing, demand generation, communications and events.

"I'm excited to have Carl join our management team as we continue to expand along a number of dimensions," said Mark A. Bradley, Chief Executive Officer of Conversica. "Carl's experience in growing B2B technology companies through creative marketing programs and compelling thought leadership will act as a further accelerant of our strong growth."

Prior to joining Conversica, Landers was Chief Marketing Officer at Serena Software, a leading provider of software development solutions to the Global 2000. He joined Serena as VP of product marketing and demand generation after serving in a similar role at CA Technologies in the company's portfolio management business unit. Lander's previous experience includes senior marketing, product management and product development roles at Niku Corporation, Tyco International and Raychem Corporation, and startups Perfect Commerce and Zoho Corporation. Landers holds a Bachelor of Science degree from Stanford University.

"Conversica is building a compelling business at the intersection of artificial intelligence and marketing and sales automation," said Landers. "The combination of this fast-growing market and the company's proven and robust AI technology makes this the most exciting job for any technology marketer. I look forward to driving increased awareness of the unique value that Conversica brings to marketing and sales organizations."

The addition of Landers follows a number of recent moves by the company to add senior executive leadership in sales and business development as the company expands into new markets, acquires new customers and enhances its artificial intelligence platform for Sales and Marketing

About Conversica

Conversica is the leading provider of sales conversion management software for marketing, inside sales and sales organizations. Presented as a customized online persona, the application automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. Used by more than 7,500 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$7.6 billion in sales revenue.

Conversica is a portfolio company of Kennet Partners and is headquartered in Foster City, California.

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Source: Conversica