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Vice and HBO announce content partnership

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HBO moves into news

In a partnership that elevates upstart Vice Media, and brings HBO into the daily news business for the first time, the firms are announcing the most expansive content deal for either company. HBO is making Vice, known for an edgy youthful approach, its news source, both on its linear TV channel as well as its new streaming, over-the-top service, HBO Now, launching early next month.

This is a key move for HBO to go after Vice's younger demographic, especially as its new stand-alone HBO Now targets those consumers who don't pay for a cable or satellite TV bundle, a group which likely overlaps with Vice's younger demographic.