In today's constantly changing world, marked by information overload and increased insecurity, a brand's values, quality and authenticity are more important than ever. Consumers yearn for meaningful and reliable relationships with their brands.
Many powerful billion-dollar brands have emerged in recent decades across many sectors. What have they done right? In my experience, these unique brands share much in common. I can break it down into what I believe to be the seven key drivers of global brand success.