And now, with data exploding across every business at a pace that far exceeds the advancements in legacy servers, storage and routers, companies are demanding the types of technology that the computer whizzes at Google, Facebook and Amazon.com built for internal consumption over the past decade.
For example, when Bipul Sinha, a venture capitalist, wanted to start a company that would develop systems for modern-day data backup, he naturally looked at the Silicon Valley Web giants housed in Mountain View and Menlo Park, California, for prospective employees.
This week, Sinha introduced his start-up Rubrik, marking "the end of a decade-long innovation drought in backup and recovery, the backbone of I.T.," according to the press release. (The company raised $10 million, led by Lightspeed Venture Partners, Sinha's former employer.)
Scan Rubrik's team page and you find a former real-time data infrastructure engineer from Facebook, a Google distinguished engineer and someone who helped re-architect Google's search infrastructure.
"I spent seven to eight months having coffee near Facebook and Google," said Sinha, who was previously investing in enterprise technology start-ups at Lightspeed. "We were taking wives and girlfriends to dinner."
Sinha's had a front-row seat at the hire-from-Google game for a few years. He's an investor in Nutanix, which has skyrocketed to $300 million in annual bookings by combining servers and storage in an easy-to-use appliance, designed in part by former Google engineers.