×

MamaMancini's Partners With Groucho's(R) Deli to Launch "Meatball Dipper" in Its 27 Franchised Locations

EAST RUTHERFORD, N.J., March 30, 2015 (GLOBE NEWSWIRE) -- MamaMancini's Holdings, Inc. ("MamaMancini's" or the "Company") (OTCQB:MMMB), a manufacturer and marketer of specialty pre-prepared, frozen and refrigerated "all natural" food products (as defined by the United States Department of Agriculture), today announced their expansion into restaurant food service through a partnership with Groucho's Deli Franchise ("Groucho's") with 27 locations in the Carolinas. Groucho's plans to introduce a MamaMancini's "Meatball Dipper" in all of Groucho's Deli's on April 1, 2015.

Groucho's has chosen April Fool's Day to launch this new offering because Groucho's believes that "When it comes to their food, there is NO FOOLING!" Along with co-branded point of purchase materials, both Groucho's and MamaMancini's plan to harness the power of Facebook, Twitter and Instagram with an aggressive social media campaign that will kick off on 04/01/2015 targeting both Groucho's and MamaMancini's customers with the hashtags #MeatballDipper and #NoAprilFools.

"The Groucho's Deli Brand is built on the tradition and quality upheld by the Miller family going on 75 years," said Cindy Sutton, Director of Brand & Marketing for Groucho's. "We pride ourselves on choosing partners that maintain our values. With the introduction of their new Kettle Program, MamaMancini's is a perfect fit for the launch of our "Meatball Dipper"."

"MamaMancini's is proud to be part of Groucho's very well thought out marketing program. We are pleased that Groucho's has chosen MamaMancini's as its dipping partner," said Carl Wolf, Chief Executive Officer of MamaMancini's.

About Groucho's® Deli

Harold 'Groucho' Miller came to Columbia in 1941 with a handful of original recipes for potato salad, coleslaw, and various salads and sandwich dressings – most of which were thought up during his childhood in a Philadelphia orphanage. He opened Miller's Deli, but because of his brash Groucho Marx-like sense of humor, and his incredible likeness to the famed comedian, the city of Columbia nicknamed him and his restaurant Groucho's®.

In the 1940s, 1950s, and 1960's Groucho's® Deli established its reputation by serving its high quality meats and cheeses, famous sandwich dressings (Formula 45 Sauce™ was perfected in 1945), and Original Potato Salad and Cole Slaw. Groucho's continued Philosophy of offering "Fast, Fresh, and Original" Trademark Subs and Large Salads, served with Groucho's Famous® Dressings, spawned demand into new markets.

With a growing total of 27 open locations, Groucho's Franchise Systems now has deli restaurants in South Carolina and North Carolina and is ranked on prestigious Entrepreneur magazine's 36th annual Franchise 500® list.

About MamaMancini's

MamaMancini's is a manufacturer and distributor of a line of all natural, beef meatballs with sauce, turkey meatballs with sauce, chicken meatballs with sauce, pork meatballs with sauce, and other similar Italian products. The Company's sales have been growing on a consistent basis as the Company expands its distribution channel, which includes major retailers such as Costco, Publix, Shop Rite, Price Chopper, A&P, Waldbaums, Food Emporium, Harris Teeter, SaveMarts, Luckys, Whole Foods, Shaw's Supermarkets, Kings, Key Foods, Stop-n-Shop, Giant Stores, Food Town, Kroger, Winn Dixie, Albertsons, Shoppers, Wal-Mart, Marsh's Supermarkets, Bashas, Bi-Lo, Central Markets, Weis Markets, Ingles, and The Fresh Market.

Forward Looking Statements

This press release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in the Company's 10-K for the fiscal year ended December 31, 2013 and other filings made by the Company with the Securities and Exchange Commission.

For more information on MamaMancini's Holdings, Inc. visit the company's IR website at http://client.irwebkit.com/MamaMancinis or please contact Lew Ochs, Chief Financial Officer, MamaMancini's Holdings, Inc. lew@mamamancinis.com

For more information on Groucho's® Deli send e-mail to tse@grouchos.com. For more information on Groucho's® Deli Franchise Systems visit www.grouchos.com.

Source: MamaMancini's, LLC