And with its roots in the $1 million McLaren P1, as well as the $280,000 650S, the car has performance numbers that can rival or beat the Lamborghini Huracan and the Porsche 4S, according to Flewitt.
"This car is the lightest and the best performing car in that segment," he said. "And it is a super car to look at."
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Indeed, the styling of the 650S, with its sweeping air channels, menacing front end and tail that looks more like a rocket launcher than exhaust system, is sure to catch the eyes of today's wealthy car buyers.
The doors swing up like most supercars and the interior uses a sleek flat screen for most of the dash information. It's also got a Bowers & Wilkins speaker tweeter mounted on the top of the dash, giving it a high-end audiophile touch.
McLaren said the 570S is set to become the main engine of its own growth, powering sales to over 3,000 vehicles a year by 2017. But Flewitt said the company will likely never increase production much beyond 4,000, since it wants to remain exclusive and preserve resale values.
"We call it a soft ceiling of 4,000," he said.