Gemvara Launches Online Stone Resetting

BOSTON, April 1, 2015 (GLOBE NEWSWIRE) -- Gemvara (, the leading provider of customizable fine jewelry, today unveiled Stone Reset by Gemvara (, a new service that will change the way consumers look at their jewelry. Through a simple online platform, customers can securely send in a gemstone or diamond to be reset into a new piece.Each reset piece is customer-styled and handcrafted by Gemvara's expert jewelers and stone-setters. Customers create new jewelry that retains the history of a special stone that is delivered at a fraction of the cost of a new piece.

Stone Reset brings Gemvara's one-of-a-kind design platform to customer's existing jewelry collections. "Research shows 49% of consumers have fine jewelry at home that they don't wear. Our new service provides these consumers with the opportunity to refresh their jewelry box, transforming valuable pieces currently collecting dust into stylish and meaningful pieces that they can wear again," said Gemvara CEO Matt Nichols. "We have also seen an increase in demand for resetting heirloom stones, particularly for engagement rings. Recent survey data shows that 30% of engaged or married couples used or considered using a family stone. Stone Reset is the first platform of its kind that preserves a gemstone's legacy using a system built for the modern shopper."

Millennial shoppers are the first generation with grandparents who were engaged in the post-1940s De Beers "Diamonds Are Forever" marketing campaign and demand for heirloom stone-set engagement rings is expected to rise. "Millennials often do not have the time, resources, or patience to take on the arduous task of creating a piece with a traditional local jeweler. Gemvara simplifies jewelry resetting by enabling a customer to do it from the comfort of their home," Nichols points out.

Stone Reset by Gemvara is completed through three simple steps:

1. Visit to request a free, prepaid shipping kit to send in a stone or jewelry
2. Select and customize a new design
3. Receive a restyled piece
Stone Reset brings new meaning to customizable fine jewelry online, while providing the same 101-day return policy, 1 year warranty, and acclaimed customer service that come with every Gemvara purchase.

About Gemvara

Gemvara is the revolutionary leader of fine jewelry shopping online. Jewelry lovers and gift givers now have access to 29 different gemstones, 9 precious metals, and hundreds of styles to create a one-of-a-kind piece that captures their personal story or unique inspiration. Every piece of heirloom-quality jewelry is skillfully handcrafted to order in New York. With excellent customer care, a 101-day return policy, free shipping, free engraving, and free ring sizing, shopping and creating is simple and fun. Gemvara combines the values of traditional jewelry creation with modern technology to truly provide shoppers with fine jewelry exactly the way they want it, always. Gemvara is headquartered at in Boston, MA and has offices in New York City.

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CONTACT: Carrie Callahan

Source: Gemvara