Consumers might be saving plenty at the pump thanks to the low cost of crude, but General Motors is not abandoning its commitment to fuel efficiency, GM North America President Mark Reuss said Wednesday.
"Anybody who plans on a long-lead capital intensive business for episodic oil price and gas price fluctuation is at risk," he said on CNBC's "Squawk Box." "What we like to do is look at real, permanent changes in societal trends around conservation, fuel economy, electrification."
Reuss said the Cadillac CT6, which GM unveiled at the New York International Show on Tuesday, embodies that strategy.
The car is the largest scale application of the company's new approach to using a mix of steel, aluminum and other materials to build vehicles light enough to meet tougher fuel efficiency standards, but big enough for customers who want spacious cars.
GM engineers are studying variations on the CT6's multimaterial construction for at least four other future vehicles, and other models could be derived from the CT6's "Omega" architecture, Travis Hester, CT6's chief engineer, told Reuters.