A bankruptcy court approved plans to save more than 1,700 RadioShack stores on Tuesday, giving the electronics chain a second, albeit pared down, chance at life. And it turns out, the brand name could survive in a bigger-than-expected way.
In a court document filed Monday, Sprint revealed plans for what the new co-branded stores could look like. Though the plan is still pending approval from both companies, the proposed new storefronts would include a large Sprint logo, with a smaller—yet still prominent—RadioShack sign.
The potential redesign of the interior calls for using existing mobile fixtures with a Sprint-branded space, which would launch April 10, according to the document. The full "store-within-a-store" model, complete with co-branded signage, will be present in about 1,500 stores.