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Baby's first… Facebook album?
Facebook launched Scrapbook on Tuesday, a feature that helps parents tag and save all the photos of their children in one place on the social network.
It works like this: Parents add a child to their profile, and indicate up to two Facebook members who are that child's parents. They can then tag their child in photos—no one else can tag the child—which are all stored in one centralized Scrapbook.
Friends and family will also be able to subscribe to a child's scrapbook.
The privacy settings are the same for any Album on Facebook. You can share publicly, limit to friends, or do something more personalized.
The idea is to make it easier for parents to share photos with one another and help family members or friends find all the child's photos in one place, said Facebook Product Manager Dan Barak, who just had his first child, a baby boy, nine months ago. For animal lovers, the feature also works for pets.
Previously, parents were tagging each other in photos of their baby so the pictures would appear in both timelines. Now, tagging the child is the equivalent of tagging both parents.
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So what happens when a tagged child turns 13 and wants a Facebook account of his own? That is still being worked out, Barak said.
But a few things are certain: The child will need to create his or her own profile—creating a tag for your child isn't the same as creating a profile. And the child will be able to untag himself in photos if he wants (although the photos won't be taken down, as they are owned by the parent).
"Everyone on Facebook that has a profile should control their own identity," he said.
For those who have grown tired of the relentless stream of baby photos, Facebook is considering letting users unfollow or block photos tagged with a child's name in the future.
Scrapbook will roll out slowly to users, beginning with those in the U.S.
CNBC's parent NBCUniversal is an investor in Re/code's parent Revere Digital, and the companies have a content-sharing arrangement.