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Ideal Image "Ideal You" Smart Phone App Named AVA Awards Platinum Winner

TAMPA, Fla., April 2, 2015 (GLOBE NEWSWIRE) -- Ideal Image, a leader in North America in laser hair removal and cosmetic services, has been selected as a 2015 AVA Digital Awards International Competition Platinum Winner for its "Ideal You" Smart Phone application. Ideal You is a new IOS app which allows users to project their appearance, as anticipated to result following any or all of Ideal Image's four new service offerings, in essence, simulating "turning back the hands of time."

The AVA Digital Awards, administered and judged by the Association of Marketing and Communication Professionals (AMCP), is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video production- to developing websites that present interactive components such as video, animation, blogs, and podcasts- to interactive social media sites- to other forms of user-generated communication. To determine the winners, AVA Awards judges verbalize their criticisms and compliments with respect to a candidate and then agree on a score. Entries receiving scores between 90-100 points, such as Ideal Image, are Platinum Winners.

The Ideal You app modifies a photo uploaded by a user to represent the intended appearance of the user following the application of available services. The "Idealized" image feature of the app allows users to adjust the level of intensity of each available service, as well as choose which service results are to be represented, by "turning on and off" each of the available service options. Guests can share their "before and after" looks by posting to Facebook and Twitter, or can email and text images to loved ones and friends.

The offerings included in the Ideal You app are as follows:



The app also provides detailed information and videos on other services offered by Ideal Image, including laser hair removal, CoolSculpting and tattoo removal, and allows users to request a free no obligation in-person consultation with an Ideal Image specialist.

"We are extremely proud to receive this high level of recognition and to know that our innovative Ideal You app is considered a top mobile application among so many others from around the globe," said Bruce Fabel, President of Ideal Image. "The feedback from our employees and guests has been nothing short of positive, indicating that Ideal You has been perceived as a great tool for helping people learn about our services and to see their potential results."

The Ideal You app was developed by Haneke Design, an interactive design and development firm focused on delivering user-centered solutions for desktop, mobile and tablet devices. Haneke Design works with some of the world's leading brands and advertising agencies to deliver multi-platform, cross-device campaigns.

To experience the Ideal You app firsthand, visit http://www.idealimage.com.

About Ideal Image

Ideal Image, a subsidiary of Steiner Leisure Limited (Nasdaq:STNR), strives to be the global industry leader in laser hair removal and cosmetic services, to further our mission of enhancing our guests' lives forever. We aim to provide unparalleled results and a premier guest experience in our 127 locations. With more than five million treatments completed, our team members are committed to treating every guest with respect, superior care, and dedication.

Our research has led us to determine that the best new service offerings for Ideal Image are: skin lifting and tightening with the Ulthera device, injectable wrinkle relaxers and cosmetic fillers, body sculpting with CoolSculpting, and laser tattoo removal.

To learn more about Ideal Image and its new services offerings, please visit www.idealimage.com or call 1-800-BE-IDEAL.

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=31887

CONTACT: Terri Slater Slater Public Relations 561-487-7037Source: Ideal Image