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Newburgh Brewing Co.'s Cream Ale stood out in CNBC's competition to find America's best loved beer label, besting 64 brands to take the 2015 crown. Paul Halayko, chief operating officer and president of Newburgh, said Tuesday the busy imagery was designed to stand out in an increasingly crowded beer market.
"When you walk into a retail store now where there's thousands of SKUs and options, it's important to catch someone's eye very quickly," Halayko told CNBC's "Squawk Box."
There are now 3,400 breweries in the United States, a dramatic increase from roughly 1,400 just a decade ago.
Halayko, a former vice president at JPMorgan, left finance to partner with his high school friend Christopher Basso to open Newburgh Brewing in 2012. The brewery is located in historic downtown Newburgh, New York, in a 160-year-old brick warehouse along the Hudson River.
The label was designed by Philadelphia-based design firm Modern Good and features company mascot Betsy the Cow as well as icons from around Newburgh.
Newburgh Brewing is small, but growing. Its brewery produced 2,000 barrels of suds in 2014, and only began canning its beer a year ago this month.
—CNBC's Tom Rotunno and Kate Welsh contributed to this story.