JERSEY CITY, N.J., April 7, 2015 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (OTCQB:SITO), a leading mobile engagement platform provider, announced it has launched Version 1.0 of its self-serve campaign management platform for the small and mid-sized business market. In connection with the launch, the Company has released a case study that details the pilot results following a successful 14-store, 12-week campaign managed by a regional food retailer. The campaign included sending private label and co-sponsored mobile-only coupons and incentives to segmented customer groups via text messages. Hyper-local marketing via text messaging offers several benefits for grocery stores, which include the ability to quickly promote specific products, increase sales of products with limited shelf life, and target historically low-traffic days with special incentive offers.
The objectives of the pilot were to use mobile as a communication channel to increase in-store traffic and achieve product lift of promoted items. As a result, the campaign averaged a 30% month-over-month increase in the number of consumers opting to receive SMS messages and a 49% coupon redemption rate at the point of sales.
"The results of the pilot outperformed the expectations of our client by a wide margin," said Jerry Hug, CEO of SITO Mobile. "The performance of the program now easily justifies their broad roll-out to the entire chain. Thus far, all of SITO's SMS programs for large enterprise clients have been done on a manage-service basis. Moving forward, we now have the ability to empower the local store manager to deliver hyper-local promotions in real-time. As a leading provider of mobile marketing, it is important that we deliver innovative solutions to address our customers' needs."
Mr. Hug added, "This new product represents an enormous new recurring revenue stream for us given the size of the addressable market. SITO's self-service platform will be sold as a Software-as-a-Service (SaaS) based licensing program, making the platform a practical solution for small and mid-sized businesses.
Domestic mobile ad budgets are expected to grow from $2.3 billion in 2012 to nearly $11 billion by 2016, according to the Harvard Business Review, while McKinsey estimates that geo-targeted ads could represent more than 5% of total global ad spend by 2020. BIA/Kelsey has also cited that in 2011, $132 billion was spent on local B2C advertising, with projected U.S. local B2C media forecast to grow to $151.3 billion in 2016. This emerging trend will see small local businesses shift their marketing strategy from traditional print advertising to integrated marketing solutions that include Internet and mobile strategies.
About SITO Mobile Ltd.
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information visit www.sitomobile.com.
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CONTACT: Investor Relations: Robert Haag IRTH Communications email@example.com 866-976-4784Source:SITO Mobile, Ltd.