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Responsibility.org Distributes Underage Drinking Prevention Videos Featuring Blogger Jessica Shyba and 19 State Attorneys General

WASHINGTON, April 8, 2015 (GLOBE NEWSWIRE) -- Timed with April's designation as Alcohol Responsibility Month, the Foundation for Advancing Alcohol Responsibility (Responsibility.org) teamed up with state attorneys general from 19 states to release Public Service Announcements (PSAs) throughout their respective states. The PSAs call upon parents to have a conversation about alcohol responsibility and feature attorneys general and Jessica Shyba, author of Momma's Gone City blog and popular internet sensation Theo & Beau.



"It is important to remember that the most significant role model for kids is parents – research has shown that parents are the most important influence on their kid's decision not to drink alcohol," said South Dakota Attorney General Marty Jackley, president-elect of the National Association of Attorneys General. "It's a great pleasure to be able to work with Jessica Shyba on these PSAs and as a popular blogger in the parenting world she has a great understanding of these issues and how to get these important messages out to other parents."

"April is Alcohol Responsibility Month and we want to remind parents to continue to talk with their kids of all ages about the dangers of underage drinking and irresponsible drinking," said Ralph Blackman, president and CEO of the Foundation for Advancing Alcohol Responsibility. "We are very pleased to be able to work with Jessica Shyba and so many of our country's attorneys general this year. We hope that these PSAs will help encourage more parents to open up the lines of communication with their kids around alcohol responsibility."

In the PSAs the attorneys general spoke on one of four issues. The topics included college binge drinking, talking early and often about underage drinking with your kids, beginning a lifetime of conversations with your kids about alcohol responsibility, and encouraging parents to be a positive role model for their kids especially behind the wheel of a car. The PSAs will begin airing throughout the attorneys' general states this month.

For more information, visit www.responsibility.org.

About the Foundation for Advancing Alcohol Responsibility

Formerly known as The Century Council, the Foundation for Advancing Alcohol Responsibility (Responsibility.org) is a national not-for-profit organization that leads the fight to eliminate drunk driving and underage drinking and is funded by the following distillers: Bacardi U.S.A., Inc.; Beam Suntory; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Edrington; Hood River Distillers, Inc.; and Pernod Ricard USA. For more than 23 years, Responsibility.org has transformed countless lives through programs that bring individuals, families and communities together to guide a lifetime of conversations around alcohol responsibility and offering proven strategies to stop impaired driving. To learn more, please visit us at www.responsibility.org.

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=31968

CONTACT: Darron Moffatt, Responsibility.org Darron.Moffatt@responsibility.org 202-637-0077

Source:Foundation for Advancing Alcohol Responsibility