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Apple CEO Tim Cook Speaks Exclusively to CNBC's Josh Lipton About the Apple Watch Launch

WHEN: TODAY, FRIDAY, April 10, 2015

WHERE: CNBC'S "POWER LUNCH"

Apple CEO Tim Cook speaks exclusively to CNBC's Josh Lipton about the Apple Watch launch. Following is the unofficial transcript. Here's a link to the interview on CNBC.com: http://video.cnbc.com/gallery/?video=3000370151. All references must be sourced to CNBC.

JOSH LIPTON: WELL SULLY I JUST HAD AN EXCLUSIVE CHAT WITH TIM COOK ABOUT THIS LAUNCH HOW'S IT IS GOING. TAKE A LISTEN TO WHAT APPLE'S CEO HAD TO TELL ME.

TIM COOK: IT HAS BEEN INCREDIBLE YOU KNOW THIS MORNING I GOT REPORTS FROM ALL THE WAY AROUND THE WORLD FROM JAPAN TO AUSTRALIA TO CHINA TO GERMANY TO FRANCE TO THE UK, CANADA AND NOW THE US IT IS EXTRAORDINARY. CUSTOMERS ARE GIVING US GREAT FEEDBACK AND ORDERS ARE GREAT AS WELL.

JOSH LIPTON: NOW AMERICA NEEDS TO KNOW TIM WHAT MODEL WHAT STYLE ARE YOU WEARING?

TIM COOK: WELL YOU KNOW I'M THE APPLE WATCH WITH STAINLESS WITH THE WHITE FLUOROELASTOMER BAND AND I LOVE IT. I EXERCISE IN IT AND WEAR IT MOST OF THE DAY BUT I'VE GOT A COUPLE OF OTHER BANDS TOO BECAUSE I ALSO LIKE TO CHANGE THEM OUT BUT I AM WEARING THIS ONE THE MOST. SO I WOULD HIGHLY RECOMMEND IT TO ALL OF THE LISTENERS.

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