Social Media

#BlueSteel, Zayn and Apple: March's social wrap-up

Owen Wilson (left) and Ben Stiller in a scene from "Zoolander."
Paramount Home Entertainment

It's official: Derek Zoolander and Hansel McDonald are back.

Last month, Ben Stiller and Owen Wilson surprised everyone when they stole the show on the Valentino runway at Paris Fashion Week to announce plans for "Zoolander 2." In their typical fashion, the two had their very own #WalkOff, complete with their signature looks and poses.

This stunt quickly took on a life of its own and exploded on social media.

After the announcement, there were more than 60,000 reactions on Twitter. Fans referenced their favorite aspects of the beloved film, making the most commonly tweeted reactions "Blue Steel," "walk-off" and "ridiculously good looking," according to social media insights firm Mashwork.

Derek Zoolander himself even "borrowed" the phone of Vine and Snapchat superstar Jerome Jarre while walking the runway.

And it doesn't look like the social media love will be slowing down any time soon.

On Tuesday, Stiller took to Instagram to document the first day of shooting #Zoolander2, and the post pulled in over 30,000 likes.

First day of shooting down! #Zoolander2 #Cinecitta #Finallymakingthismovie!

A photo posted by Ben Stiller (@benstiller) on

"Zoolander" made $15 million its opening weekend back in September 2001 and grossed more than $60 million worldwide. "Zoolander 2" is set to be released on Feb. 12, 2016.

Now fans can only cross their fingers for the opening of the Derek Zoolander Center for Kids Who Can't Read Good....

But that's not all that had Twitter buzzing in March. Apple's announcement of the Apple Watch garnered more than 1 million tweets in 24 hours, while Apple's partnership with HBO brought in 50,000 tweets. Andy Samberg being announced as the 2015 Emmy host also got a ton of love with 15,000 mentions following the decision.

And who could forget Zayn heading in his own direction? When Zayn Malik announced he was leaving One Direction, more than 19 million tweets flooded Twitter feeds everywhere. March wrapped up with the Lollapalooza lineup announcement, leaving fans hating the ticketing system but loving Sir Paul McCartney's name on the set list.

For more on what was trending last month, check out Mashwork's infographic below.