CMGE Launches Open Beta Testing for 3D RPG Mobile Game "New Legend of Sword and Fairy"

HONG KONG, April 10, 2015 (GLOBE NEWSWIRE) -- China Mobile Games and Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), the largest publisher and a leading developer of mobile games in China, today announced that it has launched open beta testing for its 3D RPG mobile game "New Legend of Sword and Fairy" on April 9, 2015 for both Android and iOS platform. On the first day of launch, gross billings for "New Legend of Sword and Fairy" surpassed RMB10 million and was ranked number 12 on iOS' popularity rankings in China. Big platforms such as Qihoo and Baidu put this game in recommendation areas of their distribution channels.

"New Legend of Sword and Fairy" was authorized by and co-developed with Softstar Technology. The strong performance on its first day proves not only that the IP, which embodies classical Chinese culture, still resonates with players 20 years after its creation, but also demonstrates the strength of CMGE's game development, publishing and operations capabilities. In order to bring players the most original experience, Mr. Yao Zhuangxian, the creator of "New Legend of Sword and Fairy", personally participated in the design of the characters, game scenes and game-play. CMGE also conducted extensive marketing activities through numerous channels such as Sina Weibo, Tencent News, Youku and iQIYI as well as issuing many TV advertisements.

"I am very excited to see another powerful addition to our growing mobile game portfolio," commented Xiao Jian, the chief executive officer of CMGE. "We expect that "New Legend of Sword and Fairy" will be yet another blockbuster, evidencing the success of our IP strategy."

About CMGE

CMGE is the largest publisher and a leading developer of mobile games in China with integrated capabilities across the mobile game value chain. Its fully integrated capabilities include the development, licensing, publishing, distribution and operation of mobile games, primarily in China. Its social games are mainly developed for Android and iOS-based smartphones. CMGE's extensive distribution network includes its proprietary Game Center application, handset pre-installations, application stores and web platforms and mobile network operators. The offices are in Guangzhou, Shenzhen, Beijing, Chengdu, Shanghai and Hong Kong. The Company's stock is traded on NASDAQ under the symbol CMGE. For more corporate and product information, please visit CMGE's website at

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. CMGE may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about CMGE's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: CMGE's growth strategies as well as business plans; its future development, results of operations and financial condition; its ability to continue to develop new and attractive products and services; its ability to continue to develop new technologies or upgrade its existing technologies; its ability to attract and retain users and customers and further enhance its brand recognition; the expected growth of and trends in the mobile game industry in China; PRC governmental policies and regulations relating to the mobile game industry in China; and competition in the mobile game industry. Further information regarding these and other risks is included in CMGE's annual report on Form 20-F for the year ended December 31, 2013 and other documents filed with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and CMGE undertakes no duty to update such information, except as required under applicable law.

CONTACT: For investor and media inquiries, please contact: China Mobile Games and Entertainment Group Limited Tel: +852 2700 6168 E-mail: ir@cmge.comSource:China Mobile Games and Entertainment Group Limited