Unlike many Apple product launches, there were no fans queuing around the block Friday because the devices were only available for pre-order online.
Apple touted the design of the Watch at its launch in March and the devices have a number of interchangeable bands. The global launch means people in Australia, Canada, China, France, Germany, Hong Kong, Japan, the U.K. and the U.S, can now pre-order a device.
In an attempt to create exclusivity and capture a high-end, luxury audience, Apple has even released an 18-karat gold version known as the Edition which starts at $10,000. The Apple Watch Sport starts at $349, while the Apple Watch starts at $549.
Slice Intelligence said that U.S. customers spent an average of $382.83 on the Apple Watch Sport and $707.04 on the Apple Watch.