Sprint wants to deliver your next smartphone

New strategy in the war for wireless subscribers

Sprint is about to start making house calls.

That's the gist behind the wireless carrier's just-announced "Direct 2 You" plan. Under the initiative, Sprint wants to send about 5,000 company-branded cars into metropolitan areas and have "Sprint-trained experts" visit wireless subscribers' homes to handle purchases, upgrades and other services.

According to Sprint, the expert will help set up a new smartphone and transfer all content—including contacts, pictures, videos and apps—to a new device from an old one. Customers can also have the "Direct 2 You" cars meet them at offices or other locations, the company said Monday.

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The national roll-out begins in the Kansas City metropolitan area for upgrade-eligible customers, and national expansion will continue throughout 2015 after launches in Chicago and Miami.