Sprint is about to start making house calls.
That's the gist behind the wireless carrier's just-announced "Direct 2 You " plan. Under the initiative, Sprint wants to send about 5,000 company-branded cars into metropolitan areas and have "Sprint-trained experts" visit wireless subscribers' homes to handle purchases, upgrades and other services.
According to Sprint, the expert will help set up a new smartphone and transfer all content—including contacts, pictures, videos and apps—to a new device from an old one. Customers can also have the "Direct 2 You" cars meet them at offices or other locations, the company said Monday.
The national roll-out begins in the Kansas City metropolitan area for upgrade-eligible customers, and national expansion will continue throughout 2015 after launches in Chicago and Miami.