Julie Rice and her partner Elizabeth Cutler founded on the belief that fitness should be inspiring. Their vision of a motivational 45-minute indoor-cycling workout combined with a chic branded environment, and "above and beyond" customer service came to life in 2006. Today, SoulCycle has 47 locations nationwide, with plans to open over 55 studios worldwide by 2015.
Julie has been honored as one of Goldman Sachs' 100 Builders + Innovators in 2013 and 2014, and SoulCycle was voted one of the World's Top 10 Most Innovative Companies in Fitness of 2013 by Fast Company. In 2015, Julie was voted one of Fast Company's Most Creative People in Business.