With an eye toward millennials' love of spicy foods, fast food chain Wendy's recently launched Ghost Pepper Fries after getting the idea from a West Virginia franchisee.
The limited-time offering fries are smothered in cheese sauce, topped with diced, fresh jalapenos, shredded cheese and a ghost pepper sauce for a recommended price of $1.99.
"Topped fries, we saw as an opportunity," said Liz Geraghty, Wendy's vice president of marketing, in a phone interview. "It's a product that people like, and you can create something that they love and is craveable by adding these flavors that are already good to begin with."
Wendy's has had success in the loaded fry arena before. Its barbecue pulled-pork topped fries last fall exceeded expectations, Geraghty said.