Cheating website seeks IPO in London: Report

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A dating website for married people looking to cheat said it wants to pursue an IPO in London this year, reports Bloomberg. is a dating website that charges men to be introduced to women. It markets itself to spouses looking for extramarital affairs and allows members to sign up without disclosing personal information such as their name, telephone number or home address.

This isn't the first time the site's parent company, Toronto-based Avid Life Media, has tried to go public. The company previously failed an IPO attempt in Canada and is looking to raise as much as $200 million in London, Bloomberg reports.

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Although the U.S. accounts for about half of its business, the company is looking to Europe where the idea of an adultery website might be more socially acceptable, Bloomberg reported.

Read the full coverage at Bloomberg Business.

Avid Life Media, which also owns and, values itself at $1 billion. The company plans to launch its services in Russia, Ukraine and the Baltic states in late May or June, Kraemer told Reuters. Membership is growing quickest in India, South Korea and Japan.

—Reuters contributed to this report.