Cramer on Google: Play ball with Europe

Google must play ball

Jim Cramer has solution to the antitrust charges filed by the European Commission against Google—play ball! As long as it is not too late for Google, Cramer thinks if they go in with the bat swinging, it could go a long way.

The European Union filed charges against Google, stating the tech giant has abused its position of dominance. Cramer doesn't take these charges lightly, as Google could face a fine of up to $6 billion.

"Right now, I feel that Google doesn't seem to comprehend the threat to its core business, as almost half of its revenues come from overseas, and a large part of that is from Europe," the "Mad Money" host said.

So what does Google need to do to get itself out of hot water with Europe?

European Competition Commissioner Margrethe Vestager speaks during a news conference at the EU Commission headquarters in Brussels, April 15, 2015.
Francois Lenoir | Reuters

Cramer recommended that it take a page straight from Cisco's playbook. A few months ago, Cisco CEO John Chambers spent time with various heads of state to ask how Cisco could contribute to the digitization of Europe.

Chambers then invested $100 million into French start-ups and worked with the French government to educate some 200,000 people for network infrastructure jobs to participate in the digitization.

Did anyone accuse Cisco of market dominance in Europe?

Nope! Instead it has been celebrated for supporting France and creating jobs.

Cramer's ultimate hope is that Google executives will go to Europe and meet with the EU competition commission to find ways to create jobs, hire people and develop advocates who could create a bridge between Google and Europe.

"It is a no-brainer for them to financially support companies that can ultimately blossom into good customers," Cramer added.

Unlike Google, clearly Cisco realized that in order to have a large presence in Europe, you have to pay to play. That is why Cisco can compete with companies like Nokia and Alcatel Lucent overseas.

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Just take a look at Microsoft, which may not have taken the charges seriously enough until it was fined $794 million in 2007. Cramer could tell from the way that the language used at the time that the executives at Microsoft did not respect or understand the way that the Justice Department works. They didn't play ball, and have been playing catch-up ever since.

Cramer fears that Google must take these charges seriously and learn to play ball in Europe. Otherwise, it could end up just like Microsoft. Cisco has paved the way, and now Google must follow.

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