A change in Google's search algorithm that favors sites that are mobile friendly could hurt small businesses, which generally can't afford to have a vibrant mobile presence compared to larger companies.
Beginning Tuesday, Google will alter how it ranks websites in mobile searches based on mobile-friendly criteria. The change was announced in February, and the Web giant said the shift will make it easier for consumers to get "relevant, high-quality search results that are optimized for their devices."
With Google's change imminent, social media has latched on to the shift as a potential "mobilegeddon" for small businesses. Roughly 80 percent of smaller employers don't have a mobile-friendly website or app. (Tweet This)
So what's a small business to do?