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Online Account Opening Adds Convenience, Speed to First Niagara's Expanding Array of Digital Services

BUFFALO, N.Y., April 22, 2015 (GLOBE NEWSWIRE) -- First Niagara Financial Group, Inc.'s rapidly expanding array of digital banking services now includes a fast and easy online account opening platform.

With an online application process designed to be completed in around 5 minutes for most products and customers, the bank now facilitates more convenient online account opening for its full range of deposit products.

"Customers want the highest quality digital experience from their bank, and this expectation is by no means limited to any specific group of customers," said First Niagara Chief Information Officer Inder Koul. "Our journey to be a digitally progressive bank is focused on making all of our online customer interactions fast, easy, simple and secure."

The hassle-free and mobile-friendly online account opening system delivers enhanced customer authentication, new fraud protection tools, and a user interface designed to offer an outstanding customer experience -- all delivered within an overall streamlined online application process. In addition, the online account opening platform provides a simple process for new and existing First Niagara customers to quickly and easily open checking, savings and money market accounts when it is most convenient for them.

"We adopted best practices around responsive design that assures our customers will benefit from an optimal viewing and navigation experience across a wide range of devices," Koul said. "Our primary focus is to simplify the customer experience and enable future product and service innovation. We are very encouraged by early results on customer adoption rates, and are proud to be among the industry leaders in this technology."

For more information on First Niagara's new online account opening system, visit: www.firstniagara.com.

About First Niagara

First Niagara, (Nasdaq:FNFG) through its wholly owned subsidiary, First Niagara Bank, N.A., is a multi-state community-oriented bank with approximately 410 branches, $39 billion in assets, $28 billion in deposits, and approximately 5,600 employees providing financial services to individuals, families and businesses across New York, Pennsylvania, Connecticut and Massachusetts. For additional information on First Niagara, visit us at www.firstniagara.com, follow us on Twitter @FirstNiagara, or like us on Facebook at FirstNiagaraBank.

CONTACT: First Niagara Contact: News Media: Jodi Johnston Director, Corporate Media Relations (716) 270-8612 jodi.johnston@fnfg.com

Source:First Niagara Financial Group, Inc.