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The Berry Company's 'Think Yellow, Go Green' Recycling Program Benefiting Neighbor Island Schools Kicks Off on Earth Day

HONOLULU, April 22, 2015 (GLOBE NEWSWIRE) -- The Berry Company, LLC, proud publisher of the Hawaiian Telcom Yellow Pages, is partnering with schools on the islands of Hawaii, Kauai, Lanai, Maui and Molokai to launch Think Yellow, Go Green, the company's annual environmental awareness and recycling campaign. The seventh-annual program kicks off Earth Day, April 22, through the end of May, and runs concurrent to the 2015 Hawaiian Telcom Yellow Pages directory delivery on the neighbor islands.

Local schools on each island will compete to collect the most outdated telephone directories, which will keep the directories out of landfills through recycling. The schools have the opportunity to win cash prizes for their students' participation in the program, and award amounts vary based on the school's location.

"The Think Yellow, Go Green program not only raises funds for neighbor island schools, but also gives students of all ages the opportunity to learn more about recycling and the difference they can make in protecting the local environment," said John Lambert, branch manager of The Berry Company in Hawaii. "We're grateful for the ongoing support from the local community and our partners on this environmental awareness program, and we're looking forward to another successful campaign beginning today, Earth Day."

Berry is also partnering with local food banks, including Hawaii Foodbank, Hawaii Foodbank – Kauai Branch, The Food Basket and the Maui Foodbank, to host a community food drive. By using the recyclable directory delivery bags, Berry encourages the community to fill the bags with nonperishable food items and donate to the local food banks.

After the close of the school contest, the collected outdated telephone directories will be recycled, and Hawaiian Telcom Yellow Pages are 100 percent recyclable. Recycling and environmental sustainability are important initiatives year round, so residences and businesses throughout Hawaii should check with their local recycling department for more information on recycling programs offered in their area.

For more information about the recycling program, including drop-off locations and hours, as well as a list of the participating schools and food banks, visit ThinkYellowGoGreen.com.

Consumers throughout the Hawaiian Islands use multiple sources when they are looking for local products and services, according to a Booth research study conducted last year in Hawaii. A large number of consumers turn to the Yellow Pages, in addition to other online, social and mobile sources for local search. The Berry Company has transformed its approach to help advertisers ensure they are accessible wherever consumers are searching. The company's legacy is in print directories but it also provides online directories, web sites, search engine marketing, video and more.

ABOUT THE BERRY COMPANY: The Berry Company, LLC, is a leading provider of local online, search, video and directory solutions. Its best in class sales organization helps hundreds of thousands of businesses in 50 states market their businesses to local consumers. Berry offers its clients the latest in social, mobile and content marketing via its direct relationship with LocalVox, an industry leading digital provider. Berry is also an authorized reseller of YP.comTM. The company is a GoogleTM Qualified Company, offering Google AdWords and other solutions to its clients.

Offering exceptional service, local market expertise and a strong portfolio of solutions, Berry makes local search simple. For more information, please visit http://www.TheBerryCompany.com.

To stop the delivery of any print directory, or reduce the number of directories you receive, please go to www.yellowpagesoptout.com.

CONTACT: Laura Cole The Berry Company 402-429-4353 laura.cole@theberrycompany.com

Source:The Berry Company