Google can create a new narrative in the mobile market and very well may encourage other companies such as Facebook, Yahoo and Microsoft to jump into the wireless service business, a former executive with Sprint said on Wednesday.
Google launched a new wireless service Wednesday that switches between Wi-Fi and cellular networks to curb data use and keep phone bills low. The service, called Project Fi, will work on the company's Nexus 6 phones and will be hosted through Sprint and T-Mobile networks.
Matt Carter, former president of Sprint's enterprise solutions group and former president of Boost Mobile, said it will be interesting to see if other tech giants, such as Facebook, Yahoo and Microsoft, "will look at Google's entry and say to themselves, 'Hmm, should I be considering this as well?' "